Spellbind with Landscape Lights
Have you ever been on a camping trip before? Do you remember what it was like seeing the soft moonlight glowing over the still lake? Or do you remember the look of a small oil lantern glowing gently beside your campsite? It was enthralling right? It was as if a magic spell hypnotized you and you feel like not wanting to look away from the sight ever again. This magic created by the effect of a subtle glow in dark landscapes is the reason why the industry of landscape lights makes millions of dollars.
Landscape contracts are in the ideal position to capitalize on this thriving business but if they want to achieve success, they must have a definite vision for what their company can give to its clients and they need to convey to them the matchless value they can add to the project.
It is very important for you to identify first and foremost, the reason why the customer is buying landscape lighting in the first place if you want to uphold your company efficiently. In the past, the main reason why anyone would have lighting installed in their yards is because they want to ensure their family’s safety. Lights would keep away shady strangers and keep family and visitors from tripping on dim walkways. However, as the years went on, lights have become much more than a safety measure. Customers today regard lighting as a means to develop their landscapes beauty, value and usability.
A lot of homeowners are misled in believing that landscape lighting is something easy and simple to achieve because it is just a collection of basic lighting products assembled by following installation instructions on a manual. This is so wrong. The primary reason of many homeowners for having landscape lighting is to promote beauty. Beauty cannot be achieved simply by following step-by-step instructions. This is where landscape contractors come in. They are not some fixture vendors trained to assemble lighting parts. Yes, that is part of their job, but the main reason why they undergo training is because they must incorporate in their installation a design tailored sensitively to meet the needs of the homeowners. The design must be able to convey a certain atmosphere, such as magical, romantic, magnificent and melodramatic.
Majority of homeowners also view outdoor lighting as an investment in their home. They spend thousands of dollars on landscaping and by setting aside part of their funds for outdoor lighting; they get to enjoy a lot more hours of delight out of their investment. For a homeowner installing a landscape worth $100,000, surely 10% to 20% of the value of that landscape is in the lighting.
Lastly, one of the primary selling points of landscape lighting is usability. Homeowners spend hundred thousands of dollars on a landscape that indeed looks great, but looks great only during the day. Only daytime visitors and the mailman get to appreciate it. Outdoor lighting enables customers to get much more out of their landscape. But in order to achieve the right lighting, you must ask the right questions.
Customers know of course what they want, but most of the time; they do now know how to explain it. For example, is there a particular area close to the house that you want you want emphasized to inspire the kids to stay there? Or is there a specific spot in the garden that deserves attention because it holds meaning for the family? It is this attention to detail that will encourage customers to choose you.
When you finally know your company’s forte and are feeling secure about the things you have to offer, then it is time to get to your potential clients. One way to do this is by offering demo kits. We all know for a fact that people would trust in someone or something that they can see or experience personally. By having a demo set up for them and letting them enjoy it for a period of time, you make them see that landscape lights installed according to your design is something that they must have. Also, see to it that the entire neighborhood knows about you and your offers. Remember, if you can spellbind one customer with your design, you can surely spellbind anyone else.