What Is Social Networking? | Social Media Marketing On Steroids
This was an article that needed to be written, there is much speculation and integrated thoughts surrounding Social Media. Not sure every thought is wrong. However I do believe there are proven techniques for the social Media marketing equation.
Who does this article apply to? corporate guys, non profits and small business owners right across the board. If you need to attract customers, clients and interest in what you have to say or do then social media marketing is all about you.
The platforms come in many forms. There are microblogging like Mixx, Twitter. Then there are Bookmarking Sites as in Digg, Delicious, (yes there are more). The Networks vary as to value and forums still are part of the Social Media Mix. No one can deny the high PR and positioning that can come with a great Forum. We are not using these platforms for the reason we like them nessacarily, we use them to gain momentum with our marketing structures, link juice and leveraging our content so we are at top. This gives the little guys the big push they need against the giants in Media.
Attraction marketing as it has become known added to conversation marketing will be the platform for your social media marketing campaign.
Do this right and it is very powerful. Target your customers with keyword researched articles that you structure within article sites to maximize your position in search results. take your brand conversation to your customers in an open and honest way, developing the conversation through feedback and review to gain trust.
With Google search results starting to favour user generated content it’s easy to see that with the right conversation and knowledge of attraction marketing a campaigner or business owner can take their story online and gain massive exposure either on the back of a site like HubPages or within a platform like facebook.
It all comes down to research when working out what your content should be if you want Google to rank you in the searches. Target your market and use specific keywords to attract customers to your site via the content you put out there.